Over the summer the channel will feature a behind-the-scenes reality show about the making of GBTV. Satire and guns! If Beck's remotely as successful as either of those shows then let's just say Roger Ailes ' concerns Beck was becoming the competition were not unwarranted. Meanwhile, here are the two things Beck and company are banking on. First: That the 80, subscribers who have already signed up for Glenn Beck's subscription service Extreme, and will automatically get access to GBTV, will provide a solid base.
Second: That viewers are already in the process of transitioning all their television viewing online and they are just one step ahead of the inevitable.
Whether they are one step too soon will be the challenge. Regardless, Beck and team have laid out some lofty goals and it obviously remains to be seen whether Beck will be able to attract the sort of numbers online that he was able to on FOX.
He already has 80, Extreme subscribers. That's a tall-ish order depending on Mercury's timeline -- the NYT was hoping to get , in its first year. Of course, Beck is not the NYT to put it mildly -- the upshot for him being, you probably won't be able to find him brand of media elsewhere the same way you can the news. The conservative firebrand will find out soon.
Beck, who is leaving Fox News at the end of the month, announced Tuesday that he'll be moving his daily show online, as part of a subscription-based site called GBTV. Beck and his company, Mercury Radio Arts, are betting that viewers will increasingly subscribe "directly to their favorite brands," rather than to cable providers, says Brian Stelter in The New York Times.
But this "first-of-its-kind" move is a "huge risk. The GBTV model may be "revolutionary": Beck says he wants to be "leading the pack" into the digital future, and he just might do it, says Jon Bershad at Mediaite. We may have reached the point "when television viewers subscribe to networks themselves," instead of paying for cable packages "with hundreds of channels they don't want. Instead they want to snack on the best bits for them on the platforms that they're already using.
Press Gazette has below compared the social media follower counts of all three brands plus the longer-established LBC, which began broadcasting nationwide in GB News has surpassed Times Radio on all measures. It is above both combined on Twitter and Instagram and expects to overtake Talkradio on YouTube within weeks, in part because GB News anticipates "much higher" figures once it begins streaming its programmes live as TalkRadio does. Hutson said: "We've seen, in terms of enthusiasm for the content, this incredible trajectory.
On Facebook it has had 8. GB News uses Instagram, where it has so far had 4m impressions with 32, followers and a reach of ,, partly for content that lets its followers get to know its talent and see behind the scenes. Hutson said the numbers may be "quite surprising for people who would maybe think that we don't have relevance or resonance to that younger audience when we clearly do".
Hutson said explainer videos decoding the news are proving to work best for TikTok. Hutson added: "We are reaching people - we're reaching different sorts of people on different platforms. So we look at the audience as a whole rather than just the TV. I was all for it, the idea is great…a channel for the country. Oh, roaming journalists.
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